Here’s a fact worth remembering: MORE BUSINESS IS LOST from a lack of lead follow-up, than from a lack of prospecting? Yes, top-performing real est...
Here’s a fact worth remembering: MORE BUSINESS IS LOST from a lack of lead follow-up, than from a lack of prospecting?Yes, top-performing real estate agents get between 70-80% of their listing appointments as a result of their persistent follow-up efforts. Here’s what’s really amazing: about half of all agents don’t even follow up with prospects after their initial phone call. And only a quarter of those agents will make a 2nd follow-up call.So, the lesson is simple: if you’re not absolutely fanatical about follow-up, you’re going to lose a lot of money to agents who are follow-up fanatics.If you’re reading these words and thinking to yourself that maybe you’ve been a little lax in your follow up efforts, here are FOUR follow-up starter tips to get you moving in 2022:
It’s not unusual for many real estate agents to pull back for fear of coming off as “too aggressive.” The truth is, you can’t be too aggressive. Persistent follow-up shows the prospect what you would be like when it comes to selling their home. It shows them you care, especially if you approach things from a service perspective as outlined above.Whatever you do, don’t fall into the trap of “not calling enough.” Be fanatical about your follow up and it will pay huge dividends over time.
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