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Espresso Agent Blogs

Read articles and blogs with the latest information, tips and tricks for Real Estate Agents.

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Real Estate Sphere Of Influence

Real Estate Scripts

Real Estate Prospecting Tips

Real Estate Lead Generation

Real Estate Lead Follow Up

Real Estate Farming | Geographic Farming

For Sale By Owner Leads | FSBO Leads

For Rent By Owners Leads & Investors

Expired Listings

Agent Success Mindset and Productivity

8 Common Mistakes at Listing Presentations

August 7, 2025

Avoid common mistakes in your real estate listing presentation. Learn how to prepare, connect with sellers, and win more listings with confidence.

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How Scripts Make Expired Listing Calls Easier

August 4, 2025

Learn how using scripts can help you connect with expired listing leads, build trust, and turn tough calls into real opportunities.

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7 Tips for Improving Your Real Estate Sales

July 30, 2025

Real tips on how to increase real estate sales through better prospecting, lead generation, follow-up, and consistent daily habits.

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How to Find Pre-Foreclosure Leads

July 29, 2025

Learn how to find pre-foreclosure leads with proven strategies, outreach tips, and tools that save time. Start connecting with motivated sellers today.

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Understanding & Engaging Absentee Owners

July 25, 2025

What is an absentee owner in the real estate market? Learn how to identify and engage with them with proper tools to turn them into beneficial leads.

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Learn How to Convert FRBO Leads to Lasting Partnerships

July 24, 2025

Turn FRBO leads into long-term clients with smart conversations and helpful tools from Espresso Agent. Learn how to convert more with expert FRBO script tips.

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7 Traits of Great Sellers

July 15, 2025

Build the traits of a top real estate agent. Learn how to grow key strengths and use Espresso Agent tools to win more listings and close more deals.

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How to Become a Geo Farming Superstar

July 10, 2025

Learn how to dominate your neighborhood with geo farming. Discover strategies, scripts, and tools to build trust, generate leads, and grow your local presence.

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Types of Geographic Farming Leads

June 24, 2025

Discover the top types of geo farming leads and how to convert them using Espresso Agent’s tools. Target smarter, follow up faster, close more listings.

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Best Geo Farming Strategies for Local Market Success

June 16, 2025

Thinking about starting your geo farm? Learn the best geo farming strategies and how to use them to dominate your local market.

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Best Real Estate Farming Tools

June 9, 2025

Discover the best geo farming tools to grow your local presence. Learn how tech like Espresso Agent helps agents target, engage, and convert leads faster.

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How to Create Your First Real Estate Geo Farm

June 5, 2025

How to create a real estate geo farm: step-by-step guide to dominate your neighborhood, generate leads, and grow your business with proven strategies.

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Geo Farming vs. Traditional Real Estate Prospecting

May 30, 2025

Compare geo farming and traditional real estate prospecting to find the best strategy for your business. Learn key differences, benefits, and how to choose.

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5 Questions to Know If Geo Farming Is for You

May 20, 2025

Ask yourself these 5 key questions to find out if geo farming is right for your business. Get expert tips and tools from Espresso Agent to start smart.

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Real Estate Farming Guide: How to Become the Go-To Agent in Your Local Area

May 5, 2025

Want more listings from your neighborhood? Learn how to dominate your local market with proven real estate farming strategies and tools.

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Top 10 Real Estate Markets for Geo Farming

May 1, 2025

Discover the hottest real estate markets right now and find the perfect area for building a successful geo farm with Espresso Agent.

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How to Become a Local Real Estate Market Expert

April 28, 2025

Establish yourself as a local real estate expert. Read on to master your local market and grow your real estate business.

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Geo Farming in Competitive Markets

April 24, 2025

Building a geo farm in a competitive area? Learn how to stand out with Espresso Agent and dominate your market.

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5 Reasons Why You Should Try Geographic Farming in 2025

April 23, 2025

Thinking about setting up your first real estate farm? Here’s why you should try geo farming, plus some tips on getting started.

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The Blueprint for Setting Up Your Real Estate Farming Strategy with Espresso Agent

March 24, 2025

Make the most out of your geo farming strategy. Learn how to build a successful and sustainable real estate farm with Espresso Agent.

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How to Identify High-Potential Farming Areas for Real Estate Success

March 17, 2025

Master the art of real estate geo farming. Learn how to identify high-potential farming areas for long-term real estate prospecting success.

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Building Relationships in Your Real Estate Farm Area: Strategies for Long-Term Success

March 5, 2025

Geo farming requires agents to build meaningful relationships in their local market. Here are the best strategies to engage with your community.

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The Ultimate Guide to Real Estate Farming

December 19, 2024

Discover powerful real estate farming strategies to dominate your market, generate consistent leads, and build long-term success as a top agent!

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The Complete Guide to Mastering FRBO Leads

December 3, 2024

Master FRBO leads with expert strategies! Learn how to convert For Rent by Owner properties into profitable real estate deals with this complete guide.

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Writing an Effective Expired Listing Letter

November 21, 2024

Learn how to craft a compelling expired listing letter that gets results. Use proven strategies to reconnect with motivated sellers and win more listings.

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Understanding the Opportunities and Challenges of FSBO Leads

November 12, 2024

Discover the opportunities and challenges of FSBOs (For Sale By Owners) in real estate. Learn key strategies to convert FSBO leads and grow your business!

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Prospecting Real Estate Expired Listing Leads

November 11, 2024

Discover effective strategies for prospecting real estate expired listing leads. Learn how to convert expired listings into valuable opportunities and grow your business.

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Real Estate Wisdom From a Veteran Coach

October 17, 2024

Gain expert real estate wisdom from a veteran coach. Discover proven strategies, insights, and tips to elevate your real estate career.

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How to Convert FSBO Leads into Listings

October 17, 2024

Discover proven strategies on how to get FSBO leads effectively. Learn expert tips to convert FSBO sellers into clients and grow your real estate business.

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Active vs. Passive Prospecting in Real Estate

September 13, 2024

INTRODUCTION The benefits of real estate prospecting. Prospecting is an oft-discussed topic among real estate agents. What exactly is prospecting? I...

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Complete Guide to Success with Real Estate Prospecting Scripts

August 17, 2024

Top-producing real estate agents have learned how to master real estate prospecting scripts to control every prospecting call's flow, tone, and direct...

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Real Estate Prospecting Strategies

August 9, 2024

Those of you in the real estate profession have chosen the field for differing reasons. Some of you love the hyper-competitive nature of our industry....

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Real Estate Prospecting Tips for New Agents in 2024

July 19, 2024

WHAT IS REAL ESTATE PROSPECTING? It’s all about finding new clients. If you are new to real estate, chances are you will use some combination of the...

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How an Accountability Partner Can Skyrocket Your Real Estate Business

June 30, 2024

"Accountability breeds response-ability." – Stephen Covey INDEPENDENT CONTRACTORS The allure of going it alone. According to the NAR (National As...

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From Leads to Listings: A Comprehensive Guide for Real Estate Agents

June 14, 2024

Regardless of how long you’ve been in the real estate business, you may have heard this adage shared by many of the top producers: “Buyers take time,...

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Power Closing in Real Estate Prospecting

May 24, 2024

Congratulations! Your real estate prospecting efforts have paid off with a listing presentation. You nailed the presentation, covering the essentials ...

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Real Estate Lead Follow-Up Strategies That Work

May 13, 2024

An often-overlooked aspect of real estate success is lead generation follow-up. An estimated 70-75% of all listing appointments are set in a lead f...

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Mastering the Art of Cold Calling for Sale by Owner Leads: Best Practices

April 29, 2024

Many top-producing agents include For Sale by Owner (FSBO) leads in their prospecting portfolio. While FSBOs can be a potential source of lucrative re...

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Proven Techniques to Turn Expired Listings into Hot Leads

April 12, 2024

If you’re a real estate agent but don't prospect expired listing leads, you may be missing out on serious revenue. This post will look at proven techn...

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Maximize Your Real Estate Conversion Rate With Seller Leads

April 1, 2024

This blog devotes a lot of content to finding and working with Motivated Home Seller Leads. Quality real estate leads are the lifeblood of a successfu...

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Real Estate Lead Generation: Focus=Success

March 7, 2024

It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70-inch TV screens. Smartphones constant...

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Real Estate Lead Generation and Time Management

February 29, 2024

Successful real estate lead generation requires focus and commitment. That's why one of the best things agents can do is create and adhere to effectiv...

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Dissecting Real Estate Prospecting Call Scripts

February 13, 2024

When engaging any sales prospect, especially in real estate, it helps to adhere to the “70/30” rule: let the other person do 70% of the talking. In ot...

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How to Write a Value Proposition in Real Estate

February 1, 2024

Regardless of how long you’ve been in the business world, you have undoubtedly heard the term “value proposition.” In this post, we’ll look at how the...

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5 Tips to Master Real Estate Prospecting Scripts

January 25, 2024

Top-producing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone, and directions of every prospec...

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Win With Expireds on New Year's Day

December 26, 2023

January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set...

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Strategies for Real Estate Circle Prospecting

December 14, 2023

In today’s post, we will take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circ...

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Real Estate Lead Generation Success Strategies

October 11, 2023

Active (i.e., daily) prospecting is the cornerstone of a successful real estate career. The top earners in our business understand that securing listi...

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Prospecting Real Estate Expired Listing Leads

October 2, 2023

Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you're goin...

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The Key to Real Estate Success Might be Empathy

September 18, 2023

In a recent survey of CEOs, more than 80 percent said that empathy in business is critical to success, both in terms of building a great culture and o...

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Ego and Real Estate Lead Generation

September 8, 2023

There’s nothing inherently wrong with ego: We all have one, and, in many cases, it serves as self-protection and even a mechanism for success. Success...

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How to Lead Generate in Real Estate

September 7, 2023

The cornerstone to a successful career in our industry is learning how to lead generate in real estate. New agents, in particular, are always loo...

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Absentee Owner List

August 29, 2023

The absentee owner is one of the most overlooked revenue opportunities in real estate. But top industry performers have realized that building an abse...

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Realistic Goals for New Real Estate Agents

June 20, 2023

Embarking on a career as a real estate agent is an exciting journey, filled with limitless potential. If you’re new to the industry, one of the most i...

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Active vs. Passive Prospecting

June 15, 2023

Real Estate Prospecting Types Prospecting is a frequent topic of conversation in the real estate business. After all, having a viable prospecting rea...

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Real Estate Client Management

June 8, 2023

One of the most popular topics in the industry is how to get clients in real estate. However, an often neglected follow-up topic is how to handle clie...

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4 Ways Realtors Can Communicate with Millennial Real Estate Buyers

May 22, 2023

Let's talk about Millennials. It's a word that's buzzing everywhere, and it refers to a demographic that many brands are eager to connect with. These ...

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Can You Create Leads from LinkedIn Platform for Real Estate?

May 12, 2023

LinkedIn is one of the massively populated social media platforms where job seekers are always looking for good opportunities in the corporate sphere....

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Prospecting Tips Using NLP

May 9, 2023

When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s...

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3 Things Every Real Estate Agent Should Know About Digital Advertising

April 12, 2023

Over time, the real estate market has truly transformed. The old traditional practices have become a thing of the past. Fast forward to today, we a...

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A HOT Lead Generation Strategy

March 27, 2023

In today's post we want to discuss a real estate lead generation strategy that some top producing agents use with great success. It's an idea that req...

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Real Estate Lead Generation Strategies

March 17, 2023

If you follow this blog you know that we are dogged in our belief that best path for long-term financial success in real estate is to be a listing age...

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How To Optimize Your Real Estate Website For Lead Generation?

March 12, 2023

Real estate websites must be optimized for lead generation in order to maximize the success of a business’s online presence. With an effective website...

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How to Start a Real Estate Blog in 5 Easy Steps?

February 20, 2023

Investing in a blog for a real estate business is the best way to attract leads and keep your clients. Around 85% of small business owners are using b...

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The Benefits of Automated Lead Generation for Real Estate Businesses

January 17, 2023

In today's digital age, real estate businesses must keep up with the latest technology to stay competitive. Automated lead generation is one of the mo...

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Start 2023 STRONG on New Year’s Day

December 22, 2022

We hope you’ve had a great 2022, and are ready for immense success in the coming year. Whether you’re a seasoned real estate veteran or relatively ...

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Real Estate Cold Calling Strategies

December 1, 2022

According to Investopedia, cold calling: Is a sales practice in which individuals are contacted who have not previously expressed interest in a p...

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Business Planning Real Estate 2023

October 6, 2022

We're now in the first week of Q4, and thought this is the perfect time to look ahead, and consider your business plan for 2023. But before we get ...

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Real Estate Value Proposition in 3 Steps

September 22, 2022

Do you know your real estate value proposition? If you don't, or you're not sure, this post will provide you with the necessary tips to bring your ...

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Think Production for Real Estate Success

September 15, 2022

Regardless of how long you’ve been in the real estate business, you’ve probably heard the term “production” thrown around. Real estate production is ...

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Real Estate Lead Generation is About Mindset

September 8, 2022

As we often discuss in this blog, real estate lead generation is the key to success in our industry. But real estate lead generation, even for the ...

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How To Find a Pre-Foreclosure Home

May 16, 2022

Many top-performing real estate agents have had success in moving homes that were on the brink of foreclosure. The challenge, of course, is knowing ho...

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14 FSBO Objections Real Estate Agents May Face

April 6, 2022

Every real estate agent cringes at the thought of cold-calling — with good reason. No one likes to be continually rejected. FSBOs believe they have...

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NEW Real Estate Agent Goals

March 30, 2022

If you're new to real estate, congratulations on making the leap. You're in an industry that offers you the opportunity to earn a tremendous amount of...

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Nurture Your Sphere of Influence with These Tips

March 16, 2022

Most successful, prospecting-driven real estate agents know the importance of building and maintaining their sphere of influence (SOI). While your SOI...

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A FSBO Refresher

March 2, 2022

For Sale by Owner listings continue to be an excellent source of revenue for agents. Today we’ll take a look at FSBO strategy from two angles. Firs...

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Embrace Change With These 10 Tips

February 9, 2022

We all know it: change is difficult! It's much easier to stick with the familiar and comfortable than to put ourselves out there and risk taking a cha...

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5 Great Ways to Generate Real Estate Referrals

December 15, 2021

There are plenty of things an agent can do to increase their real estate lead generation efforts. However, becoming comfortable asking for real estate...

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Versatile Selling: Working with Expressives

December 8, 2021

Today we finish our series on working with specific social and personality styles by focusing on the group known as “expressives.” THE EXPRESSIVE PER...

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Versatile Selling: Working with Amiables

December 1, 2021

This is the third post in our series on working with specific “social styles.” In our first two posts, we covered working with Analytical and Driver s...

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Versatile Selling: How to Work with Drivers

November 17, 2021

In today’s post, we continue our series on Versatile Selling, pulling from the book of the same name published by Wilson Learning Library. Last wee...

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Versatile Selling: Working with Analyticals

November 10, 2021

In today’s post, we continue our series on Versatile Selling, pulling from the book of the same name published by Wilson Learning Library. Last wee...

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Versatile Selling Is About Adapting

November 3, 2021

Most people, by nature, are “reactive” in their interactions with fellow humans: They observe. They make conclusions based on these observatio...

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Are you a Versatile Seller?

October 27, 2021

Today we launch a multi-part series covering the importance of understanding personality types in selling. Our source material for this series is one ...

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Real Estate Business Planning for 2023

October 20, 2021

We're now in the first week of Q4, and thought this is the perfect time to look ahead, and consider your business plan for 2023. But before we get ...

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2022 Business Planning Starts Here

October 20, 2021

We're in the home stretch for 2021, which means you should now have a pretty good idea of what your Gross Commission Income (GCI) will be through the ...

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The Power of Questions: Part 2

September 29, 2021

Last week, in THE POWER OF QUESTIONS: PART 1, we provided an overview of the importance of asking great questions on the journey to super-success in r...

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The Power of Questions: Part 1

September 22, 2021

We’ve touched upon the importance of asking good questions frequently in this blog. For example, in OVERCOMING NEGATIVE CLIENTS, we discussed how insi...

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Real Estate and the Art of Conversation: Part 2

September 15, 2021

Last week, in Part 1 of “Real Estate and the Art of Conversation,” we covered TWO essential points that all real estate agents must embrace if they wa...

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Real Estate and the Art of Conversation: Part I

September 8, 2021

Life as a real estate agent would be great if you didn’t have to prospect. Well, the reality is, you DO need to prospect if you want to earn the ki...

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Mastering the Preview: Part II

August 25, 2021

In last week’s post, we discussed the essential steps required to make your “preview visit” to a prospect’s home a worthwhile (and profitable) experie...

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Mastering the Preview: Part I

August 18, 2021

GET IN THE DOOR! As a real estate agent who primarily prospects expired and FSBO listings, you have one, singular, primary goal: to convince the ho...

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This Time-Management Hack is a Game-Changer

August 11, 2021

One of the oft-overlooked aspects of success in real estate is time management. The industry tends to focus (this blog is no exception) on the “har...

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Top 14 FSBO Objection Shut-Downs When Generating Leads In Real Estate

July 20, 2021

Every real estate agent cringes at the thought of cold-calling — with good reason. No one likes to be continually rejected. FSBOs believe they have...

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10 Reasons to Start Your Morning with Exercise

July 14, 2021

A few weeks ago, we posted a mid-year business review checklist. In that same spirit, we thought this is the perfect time check-in on the state of you...

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Send a Summer Video Email With These Scripts

July 7, 2021

We've come a long way in a year. Last summer we were struggling with masking, social distancing, quarantines and pretty much an end to summer activiti...

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Your Expired Prospecting Playbook

June 9, 2021

When it comes to expired listings, always remember: You can assume they are motivated because they’ve already made the decision to sell their hom...

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Practice Mindfulness Because Success Begins in the Present Moment

May 26, 2021

Being a real estate professional can be both exciting and lucrative. But real estate can also be stressful. It’s a hyper-competitive industry, with a...

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Should You Hire a Real Estate Coach?

May 19, 2021

A common characteristic among top-performing real estate agents is their willingness to invest in a personal, real estate coach. Whether you’re new...

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Winning in a Low-Inventory Market

April 21, 2021

The good news for real estate agents is that, despite the financial insecurities created by the pandemic, we’ve not seen a decline in the demand for h...

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