Nobody wants to sell their home during the holidays! Whether you’ve been in real estate a few years or a few decades, you’ve surely had to contend with homeowners who push back on your prospecting efforts with this handy, little objection. Of course, the holiday season is unlike any other time of the year, which…

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successful real estate agent

If you’re not the kind of real estate professional who obsesses over the numbers that define your business, maybe it’s time to reconsider. Top performers in our business understand the importance of understanding their business analytics. But we understand that you might be one of those people who never felt comfortable with numbers (“I’m really…

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Real Estate Year End Planning

As of this writing, you have about two months left in 2020. While many real estate agents are now thinking about goals for 2021 (which we’ll cover in a separate post), there is still a lot of revenue to be had in the final two months of this year. Typically, November and December are soft…

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It doesn’t matter how successful you’ve been, or how long you’ve been selling real estate or how many transactions you had last year. The hard, cold truth about the human condition is that our minds can be fickle, and fragile. You can be at the top of your game, then go through a losing streak…

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There are more than 1.3 million real estate agents in the U.S. In any given year, the median number of transactions among this group of agents is 12! In such a hyper-competitive industry, it takes a special effort to stand out, to differentiate yourself when meeting with a prospect. Why should a homeowner trust their…

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Regardless of how long you’ve been in the real estate business, you’re familiar with a few basic characteristics common to top performing agents: They focus on listings as their primary source of revenue-generation. They tend to be “listing agents.” They are almost obsessive about routine, especially morning phone-prospecting. This is the first of a two-part…

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What’s the difference between top performers and the rest of the pack? You might think that they have something special-some unique talent or instinct that separates them from everyone else. Plus, maybe, an inordinate amount of luck. Perhaps those variables can be used to explain away the difference between high achievers and the average professional. …

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real estate website best practices

There are several things to keep in mind with regard to Expired listings: They’ve already made their most important decision, that is, to sell their home. So, no convincing is necessary. They are obviously open to working with a real estate agent. They have a property they need or want to sell, and, at that…

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There is no other way to put this, but: to be a top-performing real estate agent you must master the “art” of phone-prospecting. If you’re an Espresso Agent client, you already have a great phone-prospecting and CRM system at your fingertips. But that alone might not always be enough for some agents who are challenged…

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We recently posted about Espresso Agent’s powerful new Neighborhood Farming tool available through our CRM. In today’s post, we’re going to take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting.  Let’s start with a basic definition of circle prospecting: The definition…

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