Hopefully you saw our RECENT POST on taking the time to do a thorough mid-year review. We covered the basics, such as reviewing your annual goals and assessing where you stand relative to reaching those goals. And, of course, if you are not on track to reach those goals, what adjustments do you need to…

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overpriced listings

There’s nothing quite like the feeling of having your endless hours of phone calls payoff with a prospect agreeing to meet you for a listing presentation. Once you’ve made it to this stage, you can feel pretty confident that you’re a solid step closer to a transaction. And transactions are the name of the game.…

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It’s the time of year when real estate agents look back on the first six months of the year. How well have you performed relative to your in-going business objectives? Have you stuck to your prospecting program? Are you on-track to meet your transaction goal? Have you maximized the power of your Espresso Agent CRM…

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Real estate is the domain of highly-driven, internally-motivated, often Type-A personalities. The most successful agents are powered by long-standing routines. Some rely on daily role-playing sessions with like-minded peers. Others stick to a schedule that has them on the phone during the same hours every day, prospecting expireds or FSBOs through their Espresso Agent CRM…

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Do you have 15 minutes to spare?  Of course you do. Anybody can do anything for 15 minutes.  Especially if that 15 minutes results in much greater success with your real estate business. Perhaps you’ve heard of this concept, but if not, let us introduce you to the concept some call “15-Minute HOT Somebodies.” It’s…

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We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…

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Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content.  But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…

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You already know there’s no success in our business without prospecting. Whether you are a novice or veteran, you’ll never stop, although hopefully your leads will begin to be primarily from referrals and less from cold calls. Even now, under the cloud of COVID-19, prospecting is something you’re going to have to do every day.…

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How many of us have said this in the past few weeks: “I wish I had been smart enough to buy stock in Zoom.” Indeed, COVID-19 and “shelter-in-place” has turned Zoom video conferencing into the must-have app of 2020. Families, businesses, social groups, support groups…practically everyone is “zooming” to stay connected.  Our new-found obsession with…

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Few agents embark upon their career without the use of scripts and many veteran agents continue to swear by them. Others think a few years of script training and experience provide the preparation needed to have a successful career without continuous reliance on scripts. We’re here to unpack both sides of the discussion.  Pro: Routine…

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