Lead generation
The Key to Real Estate Success Might be Empathy
In a recent survey of CEOs, more than 80 percent said that empathy is critical to business success, both in terms of building a great culture and outreach to prospects. More than a dozen years ago, the Harvard Business Review published a report saying that empathy was the most critical element for sales success. We’ve…
Read MoreBELIEVE in Yourself!
We’ve written extensively in this blog about the importance of MINDSET on the journey to real estate success. For example, in PRACTICING RESILIANCE, we provide tips on how to cope with the inevitable failures, disappointments and dry-runs you are likely to experience as a listing agent. As we said in that post and countless others,…
Read MoreAre You a Production-Focused Agent?
Generally speaking, high-performing real estate agents all tend to share a similar quality: they are PRODUCTION-FOCUSED! No matter how busy they might be with the details of the business (closings, previews, managing pendings, etc), they know they can’t afford to step away from production-based activities, such as: Lead generation Lead follow up Pre-qualifying Role play/practice…
Read MoreBack to Basics for Real Estate Success
You’ll find a lot of advice, or often “hacks” that the experts say will guarantee success in the real estate business. Perhaps. But when you get down to it, it’s sticking to the fundamentals that drives your business. Here are a few to consider: Stick to a schedule. Daily prospecting is the key to achieving…
Read MoreStaying Focused is the Key to Success
It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70 inch TV screens. Smartphones that constantly interrupt us with news bulletins, weather warnings and social media alerts. And, of course, hundreds of emails every day. Some of us (the lucky few) seem to be immune to disruptions,…
Read MoreProspecting FSBOs? Here’s What to Ask
In this post, we review a few essential strategies to use when prospecting For Sale by Owner (FSBOs). Let’s start with a few facts from the National Association of Realtors: It is estimated that FSBOs account for about 8% of all real estate transactions in the U.S. NAR also estimates that the typical FSBO home…
Read MoreMinimize Distractions, Maximize Success
You don’t have to be in this business very long to know that focus is critical to long-term success. For many real estate agents, focus, staying on task, comes easy. But we’re all built differently, especially when it comes to staying focused. There seems to be no limit to the amount of external stimuli that…
Read MoreThe Most Important Expired Listing Day Of The Year is Coming – Are You Ready?
NOTE: To help get you prepared for 2021, we’re sharing this valuable post from December 2019. January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing…
Read More6 Strategies for Starting the New Year STRONG!
As the clock winds down on 2020, it’s time to review our performance for the year, and get our heads into 2021. None of us will soon forget the COVID-ravaged year of 2020. The pandemic disrupted our lives, personally and professionally. But, for many real estate agents, 2020 was a case study in resilience, and…
Read MoreGet Back on the Bike!
It doesn’t matter how successful you’ve been, or how long you’ve been selling real estate or how many transactions you had last year. The hard, cold truth about the human condition is that our minds can be fickle, and fragile. You can be at the top of your game, then go through a losing streak…
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