Lead generation
Script It…Don’t Wing It!
There is no other way to put this, but: to be a top-performing real estate agent you must master the “art” of phone-prospecting. If you’re an Espresso Agent client, you already have a great phone-prospecting and CRM system at your fingertips. But that alone might not always be enough for some agents who are challenged…
Read MoreBuild A Successful Lead Follow-Up Strategy
Did you know that 70-75% of all listing appointments are set in a lead follow up call? Which means, you’re potentially leaving a lot of revenue on the table if you don’t have a solid lead follow up plan. Let’s start with defining a lead. Many agents assume that having any contact in a file constitutes…
Read MoreAre You Leveraging the Power of Neighborhood Farming?
So, you secured a great listing in a much-desired neighborhood, with top schools and excellent retail close by. Perhaps you’re planning an open house in the coming weeks? The next question is: what can you now do to maximize the revenue-building potential of that listing? The answer, of course, as any top real estate agent…
Read MoreZoom at Your Fingertips
We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…
Read MoreThe Power of TRUE Engagement
Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content. But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…
Read MoreSome Thoughts on Scripting
Few agents embark upon their career without the use of scripts and many veteran agents continue to swear by them. Others think a few years of script training and experience provide the preparation needed to have a successful career without continuous reliance on scripts. We’re here to unpack both sides of the discussion. Pro: Routine…
Read MoreBe the Best Professional You can Be
Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Meriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…
Read MoreThe Most Important Expired Listing Day Of The Year is Coming – Are You Ready?
The biggest expired listings day of the year is December 31st, are you ready? January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to…
Read MoreAdapt Don’t React
To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…
Read MoreThe Ups and Downs of a Fluctuating Real Estate Market
One of the earliest truisms in life we all learn is that what goes up must inevitably come down, and that includes real estate market fluctuations. Every boom is followed by bust, every bull market by a bearish one. It’s much easier to be successful when the market is riding high, so we suggest all…
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