Espresso Agent Blog
Your Real Estate Lead Generation Resource

Real Estate Lead Generation: Focus=Success

real estate lead generation

It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70-inch TV screens. Smartphones constantly interrupt us with news bulletins, weather warnings, and social media alerts. And, of course, hundreds of emails and texts every day. WHY FOCUS IS CRUCIAL FOR REAL ESTATE SUCCESS Being focused in real…

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Real Estate Lead Generation and Time Management

real estate lead generation

Successful real estate lead generation requires focus and commitment. That’s why one of the best things agents can do is create and adhere to effective time management strategies. Why? Because unlike many other professions, real estate professionals must balance myriad tasks in a given day: role-playing,  door-knocking, listing presentations, follow-up meetings, open houses, closings, and the…

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How to Write a Value Proposition in Real Estate

How to write a value proposition in real estate

Regardless of how long you’ve been in the business world, you have undoubtedly heard the term “value proposition.” In this post, we’ll look at how the idea of a value proposition translates to the world of real estate lead prospecting and give you tips on how to define and write your value proposition. WHAT IS A VALUE…

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Win With Expireds on New Year’s Day

Sparklers and Champagne picture

January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to work on New Year’s Day while many other agents are away from their office…

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Strategies for Real Estate Circle Prospecting

Aerial view of suburban town

In today’s post, we will take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting.  But what is circle prospecting in real estate, and is it worth investing time and effort? CIRCLE PROSPECTING DEFINED Let’s start with a basic definition of circle…

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Real Estate Lead Generation Success Strategies

Active (i.e., daily) prospecting is the cornerstone of a successful real estate career. The top earners in our business understand that securing listings is the best way to generate significant GCI while working fewer hours than those agents who focus on being a buyer’s agent. But how to get real estate leads online? And what…

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Prospecting Real Estate Expired Listing Leads

Buyer broker agreement

Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you’re going to be a listing agent, you know that most top-earning real estate agents stick to a straightforward strategy for success: prospecting expired listings. These leading agents understand three…

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The Key to Real Estate Success Might be Empathy

Two birds flying in the sky

In a recent survey of CEOs, more than 80 percent said that empathy in business is critical to success, both in terms of building a great culture and outreach to prospects. More than a dozen years ago, the Harvard Business Review published a report saying that empathy in sales was the most critical element for…

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Ego and Real Estate Lead Generation

There’s nothing inherently wrong with ego: We all have one, and, in many cases, it serves as self-protection and even a mechanism for success. Success in real estate relies on having a healthy, mature, stable grasp of ego. But ego in real estate run amok is ugly and works to create just the opposite of…

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How to Lead Generate in Real Estate

How to lead generate in real estate

The cornerstone to a successful career in our industry is learning how to lead generate in real estate.  New agents, in particular, are always looking for the best ways to generate leads in real estate. In this blog post, we’re going to take a deep dive into how to generate real estate leads, covering the…

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Mastering Conversion in Real Estate

Conversion in Real Estate

We devote a lot of content in this blog to finding and working with REAL ESTATE LEADS.  Leads are the lifeblood of a successful real estate business. But no matter how good your leads might be (and if you’re an Espresso Agent client you have the opportunity to work with some of the best leads…

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Active vs. Passive Prospecting

Businessman using headset phone smiling at computer

Real Estate Prospecting Types Prospecting is a frequent topic of conversation in the real estate business. After all, having a viable prospecting real estate strategy is the only way to ensure an agent’s lead pipeline is full. However, less talked about than specific means are the different broad strategies and ways to find prospects.  The…

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Real Estate Client Management

Woman on headset phone smiling taking notes

One of the most popular topics in the industry is how to get clients in real estate. However, an often neglected follow-up topic is how to handle clients after you’ve secured them.  This is why realtors need to explore real estate client management. As with balancing any other type of personal relationship, real estate agents…

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Why Failure Makes You Stronger

Businesswoman looking pensive

Admit it. Seeing the word “failure” in the title of a blog post makes you uncomfortable. Let’s not focus on the negative you might be thinking. That makes sense. After all, many, if not most, highly driven and successful professionals operate on the motto made famous in the film Apollo 13: “Failure is not an…

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Can You Create Leads from LinkedIn Platform for Real Estate?

LinkedIn is one of the massively populated social media platforms where job seekers are always looking for good opportunities in the corporate sphere. However, it is often overlooked as a place that can provide you with potential leads for business opportunities like real estate. We often ask ourselves is it worth the effort to create…

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