It’s the time of year when real estate agents look back on the first six months of the year. How well have you performed relative to your in-going business objectives? Have you stuck to your prospecting program? Are you on-track to meet your transaction goal? Have you maximized the power of your Espresso Agent CRM…

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How many of us have said this in the past few weeks: “I wish I had been smart enough to buy stock in Zoom.” Indeed, COVID-19 and “shelter-in-place” has turned Zoom video conferencing into the must-have app of 2020. Families, businesses, social groups, support groups…practically everyone is “zooming” to stay connected.  Our new-found obsession with…

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Qualities of a Successful Real Estate Agent

There’s nothing inherently wrong with ego: We all have one and, in many cases, it serves to as self-protection and even a mechanism for success. But ego run amok is an ugly thing and works to create just the opposite of success. The difference lies in what is healthy self-esteem and what is unhealthy ego.…

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Real estate professionals are driven by the need to list more properties, close more transactions and work more efficiently. And, while tools to achieve these goals are important, there’s one tool we probably don’t talk about enough: Client appreciation. Showing your appreciation for business can take several forms. Yes, communicating is a way of showing…

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real estate social media

Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…

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