This Prospecting Strategy Is Hot!

real estate website best practices

Do you have 15 minutes to spare?  Of course you do. Anybody can do anything for 15 minutes.  Especially if that 15 minutes results in much greater success with your real estate business.

Perhaps you’ve heard of this concept, but if not, let us introduce you to the concept some call “15-Minute HOT Somebodies.” It’s used by top agents across the country, some times under a different moniker.  But the idea is simple:

Every day you take 15 minutes to call 2-3 of your hottest leads. As an Espresso Agent pro, these hot leads might be your new expireds, but they can also be For Sale By Owners.

We said “every day.”  That means, you commit to this practice seven days a week.

And, you pick a specific time to make these hot calls, outside of your normal prospecting time.  Perhaps you make the calls at the end of the day, between 5-5:15, for example.  And you make the calls from the same location every day. This can be your office or maybe from your car when you pull into your driveway. Or, on the weekends, he’ll call early, before 10 am so he can get it out of the way and enjoy his weekend.

Here are a few pointers for success when calling your 15 minute hot somebodies:

  • It takes focus and single-minded dedication. You have set your mind to making the calls every day and stick to it.  Again, remind yourself, as we said above: anybody can do anything for 15 minutes.
  • Make the calls before you walk into your home each evening.  In other words, get it out of the way so you can devote yourself fully to your family.
  • This strategy works. 15 minute hot somebodies can be an effective, and profitable way to build your transactions. Successful agents have used the “hot” strategy to secure 1-2 listing appointments every week, which translates to 2 closings each month, or 24 a year.  You can do the math on 24 closings in your area.

Like anything, whether its 15 minute hot somebodies or your own prospecting strategy, success is dictated by the degree to which you stick to a daily routine.  To be sure, routine is the lodestone for the most successful agents.

So, do you have 15 hot minutes to spare?


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