Espresso Agent Blog
Your Real Estate Lead Generation Resource

Real Estate Lead Generation and Time Management

real estate lead generation

Successful real estate lead generation requires focus and commitment. That’s why one of the best things agents can do is create and adhere to effective time management strategies. Why? Because unlike many other professions, real estate professionals must balance myriad tasks in a given day: role-playing,  door-knocking, listing presentations, follow-up meetings, open houses, closings, and the…

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Prospecting Real Estate Expired Listing Leads

Buyer broker agreement

Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you’re going to be a listing agent, you know that most top-earning real estate agents stick to a straightforward strategy for success: prospecting expired listings. These leading agents understand three…

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Active vs. Passive Prospecting

Businessman using headset phone smiling at computer

Real Estate Prospecting Types Prospecting is a frequent topic of conversation in the real estate business. After all, having a viable prospecting real estate strategy is the only way to ensure an agent’s lead pipeline is full. However, less talked about than specific means are the different broad strategies and ways to find prospects.  The…

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Real Estate Lead Generation Strategies

real estate lead generation

If you follow this blog you know that we are dogged in our belief that best path for long-term financial success in real estate is to be a listing agent. In general, listing agents earn more money, and tend to work fewer hours than buyer’s agents (this is especially important if you love your weekends!).…

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Real Estate Prospecting Starts with Mindset

Woman smiling

One of the biggest challenges for any real estate agent is rising above the fears and insecurities that come with lead generation and prospecting. That’s why we’ve devoted a lot of space in this blog to working on your mental game. For example, dealing with objections and handling call reluctance are two themes we’ve written…

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Think Production for Real Estate Success

real estate agent in blue looking at camera

Regardless of how long you’ve been in the real estate business, you’ve probably heard the term “production” thrown around. Real estate production is all about the time, energy, and focus you put toward your business goals. Production-focused real estate agents do not wait for business to come to them. Instead, they are proactive, using an…

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9 Tips for Maximum Productivity

Work hard dream big

Top-performing real estate agents typically spend about 70% of their time on production-focused activities, most notably: new business prospecting, lead follow-up to secure appointments, and listing presentations. The remainder of their time is devoted to administrative activities, managing teams, and problem-solving. To be successful in real estate, you need to be committed to improving your…

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Be Fanatical about Follow-Up

woman working on computer with headset on

Here’s a fact worth remembering: MORE BUSINESS IS LOST from a lack of lead follow-up, than from a lack of prospecting? Yes, top-performing real estate agents get between 70-80% of their listing appointments as a result of their persistent follow-up efforts. Here’s what’s really amazing: about half of all agents don’t even follow up with…

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7 Tips for Better Sales in 2022

couple signing a document looking happy

Happy New Year. Are you ready to make 2022 your best year EVER? Whether or not you met your goals in 2021 (and especially if you didn’t), this is the perfect time to take a deep breath, recalibrate and get your head in the 2022 game ahead. As with anything in life, the basics matter.…

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