Start 2023 STRONG on New Year’s Day

We hope you’ve had a great 2022, and are ready for immense success in the coming year.

Whether you’re a seasoned real estate veteran or relatively new to the business, you are aware that one of, if not THE best sources of short-term revenue is prospecting expired listings. And if you understand the value of expired listings, you’ll appreciate the fact that New Year’s Day is traditionally the BIGGEST EXPIRED LISTING DAY of the year!

SAVE THE FOOTBALL, WORK THE PHONES!

For many people, New Year’s Day is a day to kick back, relax and watch hour after hour of college football. We’re not knocking college football. But if you want to get your 2023 real estate business off to a strong start, you might want to start the day prospecting expireds, and leave football for later in the day.

For perspective, January 1st is the most critical day for expired listings in the entire year because any listings that were due to expire by December 31st — will go back on the market and be up for grabs. Plus, don’t rule out FSBOs who may want to start the New Year with the help of a trusted pro

Remember that nearly 40% of expired listings or expired leads re-list with a different agent within 30 days. Plus, 9 of 10 FSBO’s fail to sell on their own and are ready to enlist the help of a pro after a few weeks.

So, go easy New Year’s Eve and wake up on the first day of 2023 in a prospecting mindset.

THE ESPRESSO AGENT DIFFERENCE

Digging through the MLS or other listing websites to find expired leads and FSBO listings is certainly doable, but extremely time-consuming and counterproductive. While you may definitely see these listings appear on your MLS, there are dozens – if not hundreds – of others you’re missing out on.

Espresso Agent provides you with everything you need with the click of your mouse.  Get new real estate seller AND FSBO leads daily, and reach home sellers with the best CRM platform available.

Other features of Espresso Agent include:

• For Rent By Owner Leads
• Contact Management
• Two Simultaneous Dialers Available – Call directly in the software
• Neighborhood Search
• Pre-foreclosure Leads
• Sales and Marketing Tools
• StoryTellr Video Email
• Usage Reporting

JOIN THE 5%

Did you know that less than 5% of U.S. real estate agents actively phone prospect? And that this tiny percentage represents the lion’s share of revenue in our business? This elite group knows that working the phones, prospecting expireds and FSBOs is what drives success.

Espresso Agent can help you snag those expired listings that other real estate agents often ignore. This is already a section of the market that’s underrated — real estate’s best-kept secret. With Espresso Agent you’ll have the tools and resources at your fingertips to help you maximize your chances of taking on the maximum number of expired listings in your MLS.

But whether you’re new to Espresso or an Espresso veteran, the tools alone aren’t the answer. You need to commit to a daily regimen of phone prospecting and lead generation. To that end, you need to treat New Year’s Day like any other, income-generating, production day. It’s not a holiday, it’s YOUR DAY to launch 2023 into your best year ever.

Of course, it’s all about mindset. So, in the spirit of positive, 2023 mindset, here are a few earlier blog posts that you might find helpful:

• Versatile Selling is about ADAPTING
• The Key to Real Estate Success May be EMPATHY
• BELIEVE IN YOURSELF!

To learn how Espresso Agent can help you to be a top seller agent, CLICK HERE.

Good luck in 2023!

Doug Spak

Doug Spak joined Espresso Agent as a Content Marketing Specialist in 2016. Doug brings nearly four decades of experience as a copywriter, blogger, and screenwriter to his role with Espresso. Since joining our team, Doug has actively updated website content, published more than 300 blogs, and created countless social media posts.