Selling
Prospecting With Real Estate NLP
When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s not always easy to get the person on the other end of the phone, for example, to say yes to your request for a meeting. Or, to get a…
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Real Estate Circle Prospecting Strategies
In today’s post, we’re going to take a deep dive into the power of neighborhood farming, focusing on the language most commonly used in our industry: circle prospecting. WHAT IS CIRCLE PROSPECTING IN REAL ESTATE? Let’s start with a basic definition of circle prospecting: The definition of Circle Prospecting is cold calling targeted property owners of niche…
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7 Tips for Better Sales in 2022
Happy New Year. Are you ready to make 2022 your best year EVER? Whether or not you met your goals in 2021 (and especially if you didn’t), this is the perfect time to take a deep breath, recalibrate and get your head in the 2022 game ahead. As with anything in life, the basics matter.…
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Versatile Selling: Working with Amiables
This is the third post in our series on working with specific “social styles.” In our first two posts, we covered working with Analytical and Driver social styles. Today, we focus on Amiables. THE AMIABLE PERSONALITY After the unique challenges of selling to drivers or analyticals, working with those who have an amiable social style…
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Versatile Selling: Working with Analyticals
In today’s post, we continue our series on Versatile Selling, pulling from the book of the same name published by Wilson Learning Library. Last week, in Versatile Selling is About Adapting, we introduced the importance of identifying and understanding the various “social styles” we are likely to experience in our real estate prospecting efforts. As…
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Versatile Selling Is About Adapting
Most people, by nature, are “reactive” in their interactions with fellow humans: They observe. They make conclusions based on these observations. They respond based on their conclusions, then assess the outcome of their response. For the most part, this process serves us well. However, when it comes to selling, our reactive habits are likely limiting…
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Are you a Versatile Seller?
Today we launch a multi-part series covering the importance of understanding personality types in selling. Our source material for this series is one of the best books about selling that most people have never heard of: Versatile Selling, published by Wilson Learning Library. As the authors say early on in the book: “Versatile selling is…
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The Key to Real Estate Success Might be Empathy
In a recent survey of CEOs, more than 80 percent said that empathy is critical to business success, both in terms of building a great culture and outreach to prospects. More than a dozen years ago, the Harvard Business Review published a report saying that empathy was the most critical element for sales success. We’ve…
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The Power of Questions: Part 2
Last week, in THE POWER OF QUESTIONS: PART 1, we provided an overview of the importance of asking great questions on the journey to super-success in real estate sales. We reiterated the point (made frequently in this blog) that the best way to create rapport and trust with a prospect is to ensure THEY do…
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Practice Resilience
Slumps happen! Even if you stick to your routine, and are finding success, you’re likely to hit a dry run. It’s the nature of sales; always has been and always will be. Some days, it seems like every prospecting call nails a listing. Then, without warning, you might go through a period when you’re wondering…
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Back to Basics for Real Estate Success
You’ll find a lot of advice, or often “hacks” that the experts say will guarantee success in the real estate business. Perhaps. But when you get down to it, it’s sticking to the fundamentals that drives your business. Here are a few to consider: Stick to a schedule. Daily prospecting is the key to achieving…
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The Courage to Dial
Working the phones is fundamental to success in real estate. It’s that simple. Yes, you can prospect many other ways, such as using flyers or knocking on doors. Or hoping someone calls you. But if you dream of earning a healthy living in real estate, you’ll need to follow the model used by all top…
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Staying Focused is the Key to Success
It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70 inch TV screens. Smartphones that constantly interrupt us with news bulletins, weather warnings and social media alerts. And, of course, hundreds of emails every day. Some of us (the lucky few) seem to be immune to disruptions,…
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Accountability Partners: 5 Point to Remember
Top real estate performers typically adhere to some basic, time-tested strategies to drive maximum financial performance: Obsessively focus on phone prospecting on a regular basis Invest in leading-edge lead gen/CRM software, such as Espresso Agent Embrace the value of paid coaching advice Work with one or more accountability partners, often on a daily basis Today…
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Embrace Rejection with These 8 Tips
The biggest challenge for any sales professional, especially real estate agents who are active phone prospectors, is dealing with rejection: NO! I’m not interested! I have an agent! Etc. Etc. Nobody likes rejection, but there is no way to get around in our hyper-competitive industry. The key to dealing with rejection, then, is to embrace…
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