Espresso Agent Blog
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Embrace Rejection with These 8 Tips

stressed woman

The biggest challenge for any sales professional, especially real estate agents who are active phone prospectors, is dealing with rejection: NO! I’m not interested! I have an agent! Etc. Etc. Nobody likes rejection, but there is no way to get around in our hyper-competitive industry. The key to dealing with rejection, then, is to embrace…

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Warm Connections During the Holidays

happy holiday cartoon card

Real estate agents have different approaches when it comes to end of the year business. Some turn up the heat on prospecting, while others pull back to enjoy the holiday season and prepare for the coming year. Regardless, this is a perfect time to connect with your Sphere of Influence. Last week, we posted Video…

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Video Email: Spread Holiday Cheer to your Sphere

woman in kitchen working on laptop

Our November 11th post, Successful Selling During the Holidays, highlighted the value of prospecting during November and December. Often considered a “down time” in the industry, we reviewed how it can be anything but down to agents who up their prospecting game during the holidays. And, of course, because of historically low interest rates, most…

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A 7-Point Blueprint for Real Estate Success

Five stars graphic with hand

As we near the end of 2020 and begin to plan for (hopefully a less disruptive) 2021, we thought it might be helpful to take a step back and consider what really matters when it comes to success in real estate. We’ve touched on many of the points below in previous posts (and will continue…

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Successful Selling During the Holidays

Christmas time home with fireplace and dining room

Nobody wants to sell their home during the holidays! Whether you’ve been in real estate a few years or a few decades, you’ve surely had to contend with homeowners who push back on your prospecting efforts with this handy, little objection. Of course, the holiday season is unlike any other time of the year, which…

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Beating Call Reluctance: 2nd Part

businessman pushing bolder up hill

In last week’s post, we covered the basics of call reluctance: the reasons why we get it, and the signs we are struggling with call reluctance. Fear is a major factor leading to call reluctance. Fear gets stirred up when we dread some future activity and our initial response is to run for cover, or…

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Beating Call Reluctance: Part 1

businessman pushing bolder up hill

Regardless of how long you’ve been in the real estate business, you’re familiar with a few basic characteristics common to top performing agents: They focus on listings as their primary source of revenue-generation. They tend to be “listing agents.” They are almost obsessive about routine, especially morning phone-prospecting. This is the first of a two-part…

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Writing an Effective Expired Listing Letter

Desk with notepads and pens

Experienced real estate agents understand the unique challenge posed when working with new expired prospects. These homeowners are (rightly so) often frustrated and discouraged. They’ve likely spent months dealing with last-minute, inconvenient showings, any number of open houses and probably a certain number of shifting pricing strategies. And, after all of this “activity,” they have…

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Expired Listings Information Packet

Woman smiling into headset

Expired listings represent both a tremendous opportunity and significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to have…

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It’s Time For Your Mid-Year Review

Businessman looking at a line between a to b painted on a wall

It’s the time of year when real estate agents look back on the first six months of the year. How well have you performed relative to your in-going business objectives? Have you stuck to your prospecting program? Are you on-track to meet your transaction goal? Have you maximized the power of your Espresso Agent CRM…

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Take A Sabbatical-You’ve Earned It

Strong confident woman.

Real estate is the domain of highly-driven, internally-motivated, often Type-A personalities. The most successful agents are powered by long-standing routines. Some rely on daily role-playing sessions with like-minded peers. Others stick to a schedule that has them on the phone during the same hours every day, prospecting expireds or FSBOs through their Espresso Agent CRM…

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Zoom at Your Fingertips

zoom logo on cell phone

We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…

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The Power of TRUE Engagement

Woman smiling into headset

Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content.  But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…

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Put a Face to a Name: Video Email Options for Real Estate Agents

man on computer looking happy

How many of us have said this in the past few weeks: “I wish I had been smart enough to buy stock in Zoom.” Indeed, COVID-19 and “shelter-in-place” has turned Zoom video conferencing into the must-have app of 2020. Families, businesses, social groups, support groups…practically everyone is “zooming” to stay connected.  Our new-found obsession with…

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How to Get Courage to Dial

Headset on desk

Perhaps you’ve noticed: America is awash in fear.  And rightly so. We’ve never experienced anything as frightening and daunting as the coronavirus pandemic. It cuts to the core of our need for control and security. If you’re a real estate agent, it’s possible your fear is compounded by the belief that nobody, absolutely nobody, would…

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