Category: Expired Listing | Espresso Agent

10 Tips for Success with Expired Listings

Last week’s post provided a refresher course on working with For Sale by Owner prospects. Today, we’ll offer a deep dive on how to maximize your efforts with those homeowners who have a recently-expired listing. To begin, let’s review several important facts about expired listing homeowners that affirm their value as prospects: More than half…

Overcoming the Reflex NO!

Regardless of how long you’ve been in real estate, if you’re calling EXPIREDS, you’re likely familiar with the “reflex NO.” It makes sense, right? A property doesn’t sell, the listing expires and the homeowner is inundated with calls from real estate agents who sense a quick sell. So, the homeowner’s only defense is to just…

Here’s Why Your Best Year EVER Begins on January 1

For most top performers in real estate, expired listings are often considered the lowest-hanging fruit when it comes to transaction potential. And, if you don’t know this already, the fruit doesn’t hang much lower than it does on January 1: the BIGGEST EXPIRED LISTING DAY of the year! Your 2022 Work Year Begins on January…

BELIEVE in Yourself!

We’ve written extensively in this blog about the importance of MINDSET on the journey to real estate success. For example, in PRACTICING RESILIANCE, we provide tips on how to cope with the inevitable failures, disappointments and dry-runs you are likely to experience as a listing agent. As we said in that post and countless others,…

Real Estate and the Art of Conversation: Part 2

Last week, in Part 1 of “Real Estate and the Art of Conversation,” we covered TWO essential points that all real estate agents must embrace if they want to be prospecting stars: You need to be a different person when you’re prospecting. You are, essentially, playing a role, just as an actor does when taking…

Real Estate and the Art of Conversation: Part I

Life as a real estate agent would be great if you didn’t have to prospect. Well, the reality is, you DO need to prospect if you want to earn the kind of money you’ve always dreamed about. That’s why top performers in our industry are defined by a single-minded commitment to daily prospecting. Some are…

Expired Prospecting Playbook. Real Estate Agent Inviting Couple To Enter House For Visit

Your Expired Prospecting Playbook

When it comes to expired listings, always remember: You can assume they are motivated because they’ve already made the decision to sell their home. They are likely not adverse to working with a real estate agent. They have a property to sell without having an assigned agent. Here are a few noteworthy statistics to keep…

Winning in a Low-Inventory Market

The good news for real estate agents is that, despite the financial insecurities created by the pandemic, we’ve not seen a decline in the demand for housing. The bad news, of course, is that inventory levels continue to decline. Or, is it really BAD NEWS? The truth is, you can’t control fluctuating inventory levels, any…

A 7-Point Blueprint for Real Estate Success

As we near the end of 2020 and begin to plan for (hopefully a less disruptive) 2021, we thought it might be helpful to take a step back and consider what really matters when it comes to success in real estate. We’ve touched on many of the points below in previous posts (and will continue…

Winning with Expireds: A Refresher Course

There are several things to keep in mind with regard to Expired listings: They’ve already made their most important decision, that is, to sell their home. So, no convincing is necessary. They are obviously open to working with a real estate agent. They have a property they need or want to sell, and, at that…