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It’s Time For Your Mid-Year Review

It’s the time of year when real estate agents look back on the first six months of the year. How well have you performed relative to your in-going business objectives? Have you stuck to your prospecting program? Are you on-track to meet your transaction goal? Have you maximized the power of your Espresso Agent CRM…

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Strong confident woman.

Take A Sabbatical-You’ve Earned It

Real estate is the domain of highly-driven, internally-motivated, often Type-A personalities. The most successful agents are powered by long-standing routines. Some rely on daily role-playing sessions with like-minded peers. Others stick to a schedule that has them on the phone during the same hours every day, prospecting expireds or FSBOs through their Espresso Agent CRM…

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Zoom at Your Fingertips

We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…

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The Power of TRUE Engagement

Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content.  But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…

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Put a Face to a Name: Video Email Options for Real Estate Agents

How many of us have said this in the past few weeks: “I wish I had been smart enough to buy stock in Zoom.” Indeed, COVID-19 and “shelter-in-place” has turned Zoom video conferencing into the must-have app of 2020. Families, businesses, social groups, support groups…practically everyone is “zooming” to stay connected.  Our new-found obsession with…

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Call Through the Fear: How Real Estate Agents Can Prosper During the Pandemic

Perhaps you’ve noticed: America is awash in fear.  And rightly so. We’ve never experienced anything as frightening and daunting as the coronavirus pandemic. It cuts to the core of our need for control and security. If you’re a real estate agent, it’s possible your fear is compounded by the belief that nobody, absolutely nobody, would…

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