Espresso Agent Blog
Your Real Estate Lead Generation Resource

Real Estate Value Proposition in 3 Steps

Real estate agent showing family a possible new home

Do you know your real estate value proposition? If you don’t, or you’re not sure, this post will provide you with the necessary tips to bring your value proposition to life, and energize your business. REAL ESTATE VALUE PROPOSITION DEFINED Simply put, a real estate value proposition is a statement that helps prospective clients understand…

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Think Production for Real Estate Success

real estate agent in blue looking at camera

Regardless of how long you’ve been in the real estate business, you’ve probably heard the term “production” thrown around. Real estate production is all about the time, energy, and focus you put toward your business goals. Production-focused real estate agents do not wait for business to come to them. Instead, they are proactive, using an…

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Real Estate Lead Generation is About Mindset

Businessman looking at computer pensive

As we often discuss in this blog, real estate lead generation is the key to success in our industry. But real estate lead generation, even for the top performing agents, is not a natural process. Prospecting requires commitment, dedication and, above all, focus. If you don’t have the right mindset when you start your lead…

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Great Questions are the Key to Successful Follow-Up

Question mark graphic

Perhaps you’ve heard this stat regarding real estate prospecting: more than 70% of real estate listings happen after the first contact. In that post, we discussed the importance of dedicated, persistent follow-up until you secure that listing presentation. And for many, the key to successful follow-up is knowing how to ask the right questions, WHY…

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Tips to Help You Be a Power Closer!

Businessman sitting on side of building above the city graphic

Your prospecting efforts have paid off with a listing presentation. Your listing presentation looks great, covering the essentials clearly and concisely. And the prospect seems to be engaged in what you have to say. The question now is: are you ready to close? For many agents, making the close can be challenging because they don’t…

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How To Find a Pre-Foreclosure Home

Pre Foreclosure form

Many top-performing real estate agents have had success in moving homes that were on the brink of foreclosure. The challenge, of course, is knowing how to find a pre-foreclosure home. It’s important to remember that homeowners whose properties have been identified as Pre-Foreclosure may be open to selling their home in advance of actual foreclosure…

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4 Tips to Diffuse a Negative Client

man holding happy and upset faces

Anger. Annoyance. Frustration. Cynicism. If you’re in sales long enough, you will likely experience any number of negative responses from clients. It comes with the territory. If you’re like many people, facing negative clients can be challenging and draining. And for a real estate agent, the ability to handle negative clients can be the difference…

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14 FSBO Objections Real Estate Agents May Face

woman at desk taking notes smiling on phone

Every real estate agent cringes at the thought of cold-calling — with good reason. No one likes to be continually rejected. FSBOs believe they have valid points as to why they should sell on their own and refrain from hiring a listing agent.  With their limited view of what a professional real estate agent can…

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NEW Real Estate Agent Goals

Customer service agent wearing headset smiling

If you’re new to real estate, congratulations on making the leap. You’re in an industry that offers you the opportunity to earn a tremendous amount of money. At the same time, you can enjoy the independence of working for yourself. But you also need to be realistic. Real estate is a very difficult business. The…

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7 Tips to Build a Production Mindset

knob moving to express success

Top-performing real estate agents know that they are in the “production business.” What do we mean by production? It’s simple: production refers to any and all activities that can be tied to building greater revenue. So, production-focused (obsessed?) real estate agents are constantly involved in: Lead generation Lead follow up Pre-qualifying Roleplay/practice Handling objections Production-driven…

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Nurture Your Sphere of Influence with These Tips

sphere causing ripple yellow

Most successful, prospecting-driven real estate agents know the importance of building and maintaining their sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or FSBOs, it does represent a solid foundation for future revenue opportunities. Your SOI is essentially anybody with whom you have…

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A FSBO Refresher

FSBO sign blue sky

For Sale by Owner listings continue to be an excellent source of revenue for agents. Today we’ll take a look at FSBO strategy from two angles. First, how experienced agents look at FSBOs. And second, how new agents should approach FSBOs. EXPERIENCED AGENTS AND FSBOs Experienced pros understand that FSBOs are motivated to sell, yet…

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Close Strong With These Strategies

Are you a Power Closer image woman leaning against wall

Your prospecting efforts have paid off with a listing presentation. Your listing presentation looks great, covering the essentials in a clear, concise manner. And the prospect seems to be engaged in what you have to say. The question now is: are you ready to close? For many agents, making the close can be a challenge…

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9 Tips for Maximum Productivity

Work hard dream big

Top-performing real estate agents typically spend about 70% of their time on production-focused activities, most notably: new business prospecting, lead follow-up to secure appointments, and listing presentations. The remainder of their time is devoted to administrative activities, managing teams, and problem-solving. To be successful in real estate, you need to be committed to improving your…

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Embrace Change With These 10 Tips

picture of railroad tracks

We all know it: change is difficult! It’s much easier to stick with the familiar and comfortable than to put ourselves out there and risk taking a chance at something new. Human beings are hard-wired for safety. This predilection for staying safe might explain why less than 5% of real estate agents across the country…

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