Espresso Agent Blog
Your Real Estate Lead Generation Resource
Posts by Doug Spak
Realistic Goals for New Real Estate Agents
Embarking on a career as a real estate agent is an exciting journey, filled with limitless potential. If you’re new to the industry, one of the most important steps you can take to pave the way to success is setting clear and meaningful real estate goals for new agents. Goal setting provides a roadmap, guiding…
Read MoreActive vs. Passive Prospecting
Real Estate Prospecting Types Prospecting is a frequent topic of conversation in the real estate business. After all, having a viable prospecting real estate strategy is the only way to ensure an agent’s lead pipeline is full. However, less talked about than specific means are the different broad strategies and ways to find prospects. The…
Read MoreReal Estate Client Management
One of the most popular topics in the industry is how to get clients in real estate. However, an often neglected follow-up topic is how to handle clients after you’ve secured them. This is why realtors need to explore real estate client management. As with balancing any other type of personal relationship, real estate agents…
Read MoreWhy Failure Makes You Stronger
Admit it. Seeing the word “failure” in the title of a blog post makes you uncomfortable. Let’s not focus on the negative you might be thinking. That makes sense. After all, many, if not most, highly driven and successful professionals operate on the motto made famous in the film Apollo 13: “Failure is not an…
Read MoreProspecting Tips Using NLP
When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s not always easy to get the person on the other end of the phone, for example, to say yes to your request for a meeting. Or, to get a…
Read MoreReal Estate Prospecting Is All About the Close
Your real estate prospecting efforts have paid off with a listing presentation. Your listing presentation looks great, covering the essentials in a clear, concise manner. And the prospect seems to be engaged in what you have to say. Now the question is: are you ready to make the CLOSE? For many agents, this step is…
Read MoreA HOT Lead Generation Strategy
In today’s post we want to discuss a real estate lead generation strategy that some top producing agents use with great success. It’s an idea that requires a minimal investment of your time, but one that can pay huge dividends if you stick to the strategy. 15 MINUTE HOT SOMEBODIES Perhaps you’ve heard of this…
Read MoreReal Estate Lead Generation Strategies
If you follow this blog you know that we are dogged in our belief that best path for long-term financial success in real estate is to be a listing agent. In general, listing agents earn more money, and tend to work fewer hours than buyer’s agents (this is especially important if you love your weekends!).…
Read MoreReal Estate Prospecting Strategies
Those of us in the real estate profession have chosen the field for differing reasons. Some of us love the hyper-competitive nature of our industry. Some entered real estate because they were drawn to the idea of helping others who are making major life decisions, of which buying or selling a home are at the…
Read MoreStart 2023 STRONG on New Year’s Day
We hope you’ve had a great 2022, and are ready for immense success in the coming year. Whether you’re a seasoned real estate veteran or relatively new to the business, you are aware that one of, if not THE best sources of short-term revenue is prospecting expired listings. And if you understand the value of…
Read MoreReal Estate Cold Calling Strategies
According to Investopedia, cold calling: Is a sales practice in which individuals are contacted who have not previously expressed interest in a product or service. Generally, has a low success rate. A 2020 LinkedIn report helps put some interesting context around the “failure” rate of cold calling. The report said: About 69% of prospects accepted…
Read MoreGenerating Leads over the Phone
In today’s guest post, Mike and Mary Pallin of The Floyd Wickman Team share their insights on how to master phone prospecting as a way to generate leads and control your income. If you develop the skill of effectively generating leads via telephone, you can control your income. If you want to generate more income,…
Read MoreReal Estate Prospecting Starts with Mindset
One of the biggest challenges for any real estate agent is rising above the fears and insecurities that come with lead generation and prospecting. That’s why we’ve devoted a lot of space in this blog to working on your mental game. For example, dealing with objections and handling call reluctance are two themes we’ve written…
Read MoreFinding a Real Estate Accountability Partner
Regular readers of this blog know that we tend to pound away at some basic tenets for success in real estate, including: Importance of phone prospecting on a regularly-scheduled basis (i.e. daily). Investing in yourself; for example, using a lead gen/CRM software system such as Espresso Agent Embrace the value of paid coaching advice Another…
Read MoreBusiness Planning Real Estate 2023
We’re now in the first week of Q4, and thought this is the perfect time to look ahead, and consider your business plan for 2023. But before we get to 2023, STOP!! If you’re like many real estate agents, you might put yourself into “cruise control” as you enter this final quarter. After all, you…
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