4 Ways Realtors Can Communicate with Millennial Real Estate Buyers
Let’s talk about Millennials. It’s a word that’s buzzing everywhere, and it refers to a demographic that many brands are eager to connect with. These 20 to 35-year-olds can be quite a challenging group to capture, but they are also a dream customer for many reasons.
You see, Millennials grew up in the digital age, so they are tech-savvy and plugged into the online world. They often have disposable income and are at a stage in life where they’re ready to make significant purchases, including their first homes.
However, with the ever-evolving landscape of digital communication, a vital question arises: How do we effectively connect and communicate with this dynamic generation? Real estate agents, who may be accustomed to working with the parents of these Millennials, need to adapt their communication methods to cater to this tech-savvy and relatively young group of buyers.
In this article, I am going to share 4 ways how realtors can communicate with real estate buyers. So without further ado, let’s read on.
Make Yourself Available Online
Gone are the days when realtors relied solely on word-of-mouth referrals to be discovered. As online search became prominent, a large number of realtors and real estate businesses became easily accessible at the click of a button. This paradigm shift means that your business must establish a strong online presence alongside its physical existence.
Firstly, ensure your social profiles are up to date with company information and a proper bio across all social media platforms like Facebook, Twitter, Instagram or YouTube. Proper address & complete information on these social platforms will show you as a trusted business among millennial buyers.
On the other hand, it will show you as someone who is relevant and familiar with the digital channels. It will also establish trust in people who explore these digital channels.
Next up, contact past customers or clients to endorse you online whether it’s on LinkedIn or somewhere else. Some people prefer to give Facebook ratings on your social pages, others would leave a tweet. As in the case of LinkedIn, people prefer to have an open online interaction and your online exposure, your industry knowledge & your activity log confirms if you’re a perfect fit for them or not. If they feel satisfied with the interaction, they will definitely endorse you.
Never Be Afraid to Text Up Clients
Millennials are more text-savvy as they are good at communicating through text messages rather than phone calls. Since it’s more convenient and less intrusive for them, they always opt-in for someone to drop them a text to which they can respond back accordingly.
While it does not mean that in-person interactions are anything that millennials avoid, it simply means that they are preoccupied with their own tasks. You can always try to text them instead of making a call when it comes to non-urgent communication especially with millennial buyers.
Texting is a more favorable option among millennials compared to other modes of communication. So never shy away from texting them, if they are not picking up calls or are in disagreement with a personal visit.
Optimize Website for Mobile Experience
Whether you have a website or use other forms of digital content to connect with your potential audience, it’s crucial to ensure that your digital fronts are optimized for mobile experiences. This is especially important if your target market includes or heavily consists of millennials. Regardless of whether you belong to the baby boomer generation, the millennial cohort, or Generation Z, optimizing your digital assets for mobile has become more significant than ever.
Why is mobile optimization so important? Imagine, that almost 95% of the global audience is on the Internet primarily surfing websites & apps through their smartphones. If your website or business experience is not up to par in these areas, how exactly do you think you can compel them to make a purchasing decision? So it’s best to invest in mobile optimization & make your business more effective for that particular audience.
Some of the key things to address when going for mobile optimization include:
- Responsive web design
- A streamlined user experience
- Mobile friendly content
- Mobile compatibility testing
A user-friendly mobile experience increases your chances of engaging & retaining your target audience for the better. Regardless of what generational background you come from, it’s important to invest your time & budget in optimizing your website experience for mobile.
Make Use of Software for Lead Hunting
In the fast-paced world of real estate, staying ahead of the competition requires effective lead hunting strategies. Real estate lead generation software such as Espresso Agent offers a number of features & functionalities that can serve the unique needs of real estate agents. Such tools are not only helpful in identifying potential leads, but you can also do a lot of things such as track them & nurture them accordingly.
One key benefit of using lead hunting software is its ability to automate repetitive tasks. Instead of manually sifting through numerous listings or spending hours on research, these tools can efficiently collect and organize relevant data from various sources. With software tools like Espresso Agents, you can gain information on new leads, you can get notified on potential opportunities and you can even check the level of engagement.
Effective communication with millennials is essential for realtors looking to seize real estate opportunities in today’s market. By understanding and adapting to their preferences, leveraging digital platforms, and embracing personalized and transparent communication, realtors can establish meaningful connections with this influential demographic.
Above shared are a few strategies which realtors are embracing in order to communicate with millennials effectively. Do you have any worthwhile strategies to share as well? Feel free to share.