3 Things Every Real Estate Agent Should Know About Digital Advertising
Over time, the real estate market has truly transformed.
The old traditional practices have become a thing of the past. Fast forward to today, we are now living in an age of robust tools and data backed digital practices.
As time has evolved, every other business on the block is making use of digital marketing. For some, it’s about making some cool graphics, a powerful call-to-action coupled with a lead magnet and publishing it on the Internet. But that’s not all when it comes to digital advertising. It goes the extra length & in fact, beyond.
In this article, we are going to talk about three things every real estate agent should know about digital advertising. So without further ado, let’s learn about them.
Use The Right Emotions in Your Ads
Buying or selling a home is an important financial decision where people often make decisions logically. We are all human beings and when we remove emotions from the equation, it just becomes sad.
When creating digital ads, it’s important to use the right emotions if you want to attract potential buyers and sellers.
However, as a real estate agent, it often becomes difficult to manage listings, taking care of ads and keeping everything well organized & in one place.
That’s where tools like Espresso Agent CRM come into play.
They allow you to keep everything well organized.
A good way to attract potential customers on your real estate digital ads is by hitting the right balance between aspiration and home envy.
To do this, you should use high-quality photos and captions that capture the beauty and uniqueness of the property. This will create a sense of desirability for potential customers. You should also focus on highlighting desirable features of the property, such as its location, features, and amenities, to create a sense of home envy.
Additionally, you can create an emotional connection with potential customers by highlighting the lifestyle benefits of owning the property. By doing this, you will be able to attract potential customers to your digital ads in an effective way.
Keeping It Real
We all know that social media has developed a bad reputation in the online world. It is seen as a tool where people share their personal lives and their beliefs rather than something useful. In fact, many businesses today are only using it to market products & services using the old outdated approach of writing a crispy sales message and sharing it across different platforms such as Facebook, Instagram, LinkedIn, etc.
And that’s not helping at all… with the AI, things have gone more robotic than ever before. As a result, we are now living in a society that’s hungry for ORIGINAL.
While many are not keeping it real, it has become essential that you as a real estate agent must keep things real in the digital industry. Customers are wary of reading the same thing over and over again, and what they want is something real & out-of-the-box.
So when I say it, keeping it real in the digital, I mean keeping it real in your digital ads.
- Start with listing ads that are accurate and contain the right information rather than the same marketing jargon crafted using AI tools.
- Keeping ads free from typo and grammatical errors or other such factual inconsistencies which are easily spottable in scam ads.
A clear and concise ad with factual information will build up on customer confidence. Your average customer would actually consider purchasing a real estate property from you because your listings are based on facts and are kept original.
Your Word Choice Matters
The right words do the magic.
When we are talking about digital advertising, we are pretty aware that there’s not enough room or space for words.
So when you’re planning your ad strategy, you may want to make use of precise words. After all, your ads shouldn’t be forcing your audience to dig through for info.
Don’t leave your viewers intrigued. Keep your ads precise, upfront and clear. They must be easy to read, not bogged with emojis, unwanted phrases, or too many exclamation marks. It’s not the way real estate agents’ vocabulary works.
Your ad should win your average audience in the first 50 characters.
In conclusion, digital advertising has become a crucial aspect of real estate marketing in today’s rapidly evolving market.
As a real estate agent, it’s important to stay ahead of the game by understanding these three key factors in digital advertising.
The key to becoming a successful real estate agent is to work smartly and work less.
Espresso Agent can help you achieve just that. It quickly connects you with the highest motivated seller leads in your market space.
Feel free to check it out and let us know what you think.