Espresso Agent Blog
Your Real Estate Lead Generation Resource

Prospecting FSBOs? Here’s What to Ask

a for sale by owner sign isolated on white.

In this post, we review a few essential strategies to use when prospecting For Sale by Owner (FSBOs). Let’s start with a few facts from the National Association of Realtors: It is estimated that FSBOs account for about 8% of all real estate transactions in the U.S. NAR also estimates that the typical FSBO home…

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How to Close with Confidence


One of the biggest challenges for many real estate professionals is closing the deal. There is a certain discomfort that often comes with “making the ask,” and it can be easy to slip into avoidance of such discomfort. Sometimes it’s difficult to close, even when the prospect is sending us signals that they are ready…

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Minimize Distractions, Maximize Success

Woman looking stressed with deadlines

You don’t have to be in this business very long to know that focus is critical to long-term success. For many real estate agents, focus, staying on task, comes easy. But we’re all built differently, especially when it comes to staying focused. There seems to be no limit to the amount of external stimuli that…

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Success Begins with Your Business Plan

Excited businesswoman in front of pointing up business chart.

Did you know that, according to the NAR, 87% of all new agents fail within five years? While there are myriad reasons to account for the success of the remaining 13%, a common thread among them is a focus on business planning. Does having a written business plan ensure success? Not for everyone, but, to…

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