Espresso Agent Blog
Your Real Estate Lead Generation Resource
Archive for 2019
The Most Important Expired Listing Day Of The Year is Coming – Are You Ready?
The biggest expired listings day of the year is December 31st, are you ready? January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to…
Read MoreEmpower Your Brand Through Social Media
Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…
Read MoreFocus On Your Scripts
Work your scripts. No three words are more apt to elicit groans from real estate agents, but doubtless, every agent in the business started their career with script training. We’re here to tell you those aren’t just for rookie agents. Even veterans can benefit from reviewing scripts to tighten up presentations for these are a…
Read MoreBecoming a Multi-Million Dollar Agent
There are many specialties within the real estate profession, and while working with high wealth clients in the luxury property market isn’t for everyone, it may be the right fit for you. After all, it’s arguable the same amount of work goes into million-dollar transactions as goes into the sale of a starter home. In…
Read MoreHow Humor Can Make You a Real Estate Star
In a serious world, humor does a great deal to defuse tense situations and lighten conversations with people we have just met, as demonstrated by countless common phrases referring to it. Laughter is the best medicine, we are often told. A poem by Ella Wheeler Wilcox begins, “Laugh and the world laughs with you; weep…
Read MoreYear End Planning: How To Finish Strong
A couple of months ago, we addressed the need for solid year end planning. With November here and the holidays around the corner, we take another look at how you plan to finish the year strongly. Real estate is a cyclical business and traditionally, this time of year is a high point for retail sales…
Read MoreAdapt Don’t React
To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…
Read MoreHow Failure Makes Us Stronger
Boy, if there’s one thing we don’t like to think about, much less speak of aloud, it’s failure. Nothing strikes fear into the hearts of ambitious and outgoing agents like the ‘F’ word. As much as it pains us to think of it, failure is an inevitable part of life. Even the world’s greatest successes…
Read MoreListings: Here Are Some Best Practices to Consider
Without a listing strategy, we have no business. All your networking, your marketing, your cold-calling and prospecting is directed toward this goal, for getting a listing is the first step to closing a deal. And, once you nail down a listing, the way you provide service will set the standard for futures ones. With so…
Read MoreLikability and Client Good Will
The late comedian Mort Sahl had an expression he employed most frequently to poke fun at President Richard Nixon: “Would you be a used car from this man?” The implication was that Nixon wasn’t likable or trustworthy enough to buy a car from, despite his two elections to the Presidency. Take the politics out, look…
Read MoreSelf Assessment-Strengths and Weaknesses
Each of us have our strong suits, those qualities that enable us to own a room and close a sale.But, just as every action has an equal and opposite reaction, we each also have qualities on which we could work to strengthen and improve. Self-assessment, the ability to objectively look at our strengths and weaknesses,…
Read MoreThe Qualities of a Successful Real Estate Agent
Every community and every local real estate group has those agents we all look up to. They annually produce the most real estate sales, stride with confidence into meetings with other agents and always look polished and put together. Most likely, what’s special about them are qualities and habits any agent can build with practice.…
Read MoreThe Ups and Downs of a Fluctuating Real Estate Market
One of the earliest truisms in life we all learn is that what goes up must inevitably come down, and that includes real estate market fluctuations. Every boom is followed by bust, every bull market by a bearish one. It’s much easier to be successful when the market is riding high, so we suggest all…
Read MoreGetting Real With Your Clients
Honesty, sharing the brutal truth with clients, isn’t always easy. As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. Then this tricky thing called honesty gets in the way. However, suppose that, in…
Read MoreTime Is On Your Side-If You Use It Effectively
Real estate professionals and jazz musicians appear to have little in common, but the great jazz trumpet player Miles Davis found synergy with his quote on time management: “Time isn’t the main thing. It’s the only thing.” Davis was far from the only famous person with sage advice about the efficient use of time, and…
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