Espresso Agent Blog
Your Real Estate Lead Generation Resource
Archive for 2018
E-Mail Marketing Best Practices
Tips for Email Marketing Success E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of…
Read MoreHow Marketing and Lead Generation Work Together
The Relationship Between Marketing and Lead Gen When launching a business, we eagerly network the people we already know: our family, personal friends, colleagues from prior career experience. That strategy is a great way to start and works for a long time, but if we wish to continue to grow, it’s not enough. Generating leads…
Read More5 Office Productivity Hacks
Time is money, right? The one thing we absolutely can’t buy is more hours in each day so to maximize our earnings, we also need to maximize our productivity and time management skills. Our settings can have a profound impact on how efficient and productive we are. Arguments abound as to whether a messy desk…
Read MoreOwn the Morning
Mom was right: the way you start is the way you finish. The truism applies to your daily routine. If you start your morning with strong and productive habits, you’re far likelier to have a successful and productive day all the way through quitting time. Let’s review some of the habits and practices guaranteed to…
Read More4 Traits of Great Sellers
All too often, the words ‘sales’ or ‘salesman’ conjures up images of the stereotypical glad-handing, fast-talking used car salesman, ready to make a quick buck at the expense of the customer. Polls regularly show car and insurance salespeople rank the bottom of lists based on perceived trustworthiness, and some polls show most respondents distrust all…
Read MoreThe Keys to Real Estate Success
4 Keys to Real Estate Success In a boom market, real estate sales look like an easy way to generate income: basic licensing classes are packed with eager wannabe agents. How hard can it be to sell a house, right? Anyone who’s been in the industry a while knows that no matter the economy, our…
Read MoreDeveloping Your Leadership Skills
Often, we hear of someone successful, “He/she is a born leader.” It starts early, on soccer fields and in classrooms. But even if no one ever said you are a natural leader, don’t despair. Contrary to conventional wisdom, leadership isn’t an inherent skill. Sure, some people exude a natural charisma, but you don’t have to…
Read MoreThe Drones are Coming
Using Drones in the Real Estate Industry In one of the many ways evolving technology is affecting the real estate industry, the usage of unmanned aircraft systems, or ‘drones,’ is providing brokers and agents with sophisticated tools for marketing properties. The detailed aerial views drones provide are an affordable way to showcase homes, a plus…
Read MoreA Refresher Course: Lead Gen Strategies
Lead Generation Strategies for Real Estate We all know referrals are possibly the best way to get new customers, for nothing is as a good as having a friend or prior client sing our praises, but we also know we can’t, unfortunately, rely solely on referrals for new business. There are literally a hundred ways…
Read MoreMicro-Progress Instead of Perfection
The launch of any big project is daunting, be it a new career, writing a book, or even the seemingly mundane task of conquering office clutter. Many of us, scanning the landscape in front of us, respond predictably: we procrastinate. The more we procrastinate, the more we dread starting. The solution is one so simple…
Read MoreNurturing Referrals
Nurturing Real Estate Referrals Many of us in the real estate business have heard it’s easier to keep current customers happy than to find new customers. In fact, referrals are the mother’s milk of almost any business but certainly so in real estate. Despite that, few professionals receive enough training and guidance on nurturing and…
Read MoreLearn How to Lighten Up
Life is serious. We have children to raise and bills to pay. Jobs to get to and cars that break down along the way. Plus, many of us were raised by parents who assured us we would rue the day we became adults and to enjoy our youth as long as possible because worry lay…
Read MoreIs Your Website Optimized?
Real Estate Website Optimization These days, having a website for your real estate practice is a no-brainer, as are a few components of it: great photography, fresh content, social media links. And, those are fun items to work on. Who doesn’t enjoy lovely pictures of homes? But for your site to work most effectively, you’ve…
Read More5 Steps to Fearless Selling
For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…
Read MoreMindfulness and Work-Life Balance
You may be noticing more news articles and blog posts on work-life balance, but that’s no surprise: technology, for all its advantages, encourages multitasking and gives us the notion we can manage more than one task at a time competently. In fact, research shows most of us only pay attention about 47 percent of the…
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