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Posts by Espresso Agent

Develop Your Unique Brand

You already know the real estate industry is one of the most competitive businesses in the consumer marketplace. Couple that with the amount of information potential clients receive across innumerable platforms, and it can be easy for your message to be overlooked. To build a strong personal brand, you’ve got to find ways to be…

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Get the Most Out of Your Next Networking Event

The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…

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Are You a Driven Pro?

Highly successful real estate professionals, no matter the geographic market in which they operate, be they in commercial or residential real estate, tend to share many of the same qualities. To a lucky few, these qualities are innate, but most achieve success by carefully analyzing these qualities and cultivating them. We’ve identified six qualities/personality characteristics…

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Time is Money

Benjamin Franklin, inventor, author, politician, and one of America’s founders, is credited with coining the phrase, ‘time is money,’ in the advice he gave to a young tradesman. Boy, if only he’d lived long enough to see how many ways technology gives us to waste time in a 24-hour day. Old Ben was onto something:…

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4 Steps to Help You Nail the Close

Whether you are a listing agent or buyer’s agent, selling luxury properties or rentals, the time inevitably comes that you must close a deal. There’s no time during the sales process more fraught with the possibility of flop sweat than the close. But, follow our advice and practice these techniques at each stage of the…

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Building the “Big Mo(mentum)”

Physics and real estate may at first glance appear to lack much in common, but Newton’s Third Law of Motion is something we can all relate to. Formally stated, Newton’s third law says, ‘for every action, there is an equal and opposite reaction,’ but in layman’s terms, that translates to ‘what goes up must come…

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It’s Time to Get Organized!

A successful career in real estate requires the ability to adeptly spin plates and juggle tasks, but if you are a chronically disorganized person with dreams of becoming a titan of real estate, have no fear. While there are naturally organized people, anyone can master simple steps to install some order into their lives since…

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Active vs. Passive Prospecting

Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of, including cold calls, referrals,…

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Work-Life Balance for New Parents

In today’s hyper-technical age, few of us are immune to the challenges of finding a balance in our work life and personal life. In the real estate industry, the challenge may be more pervasive because at the most basic level, every agent and every broker is an entrepreneur, and entrepreneurs aren’t known for the ability…

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Find the Right Lead Generation Strategy for Your

If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…

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