We’ve come a long way in a year. Last summer we were struggling with masking, social distancing, quarantines and pretty much an end to summer activities as we knew them.

But this year, there is a collective sigh as we go about the business of “summer” again.

This might be the perfect time to re-introduce yourself to your sphere with a video email. Espresso Agent offers its clients StoryTellr, an awesome, easy-to-use video email platform. People are more likely to engage and respond to a video email, so it’s worth giving it a try.

Below, we provide a few samples of July-themed video email scripts (and suggested subject lines) that you might want to consider. The first one is more of a hard-sell approach to remind your sphere that this is a great time to sell as people from out of town are looking for homes in good school districts.

The other samples are just light, informative and fun. You don’t always have to be “selling,” which is why we include a few light examples of how to engage with your sphere.

NOTE: We’ve put placeholders in BOLD for you to customize the script for your own area and needs.

SUBJECT LINE: IT’S BACK TO SCHOOL SEASON FOR REAL ESTATE SALES

Hi, this is (agent) from (brokerage).  I hope you’re enjoying summer as much as I am. I wanted to touch base to see if you or someone you know might be interested in selling this summer. July is a great time to sell.  The long, lazy days encourage shoppers to drive around and window shop for their dream home. And, families with school-aged children have a true sense of urgency in July. They want to find the right house in the right school district in enough time to get their family settled before that first school-bell rings.  Last July I sold X homes in your area.  I’d love to take a few minutes to update you on the market.  My contact information is below.  Enjoy the rest of your summer

SUBJECT LINE: IT’S FESTIVAL SEASON (WHERE APPLICABLE IN YOUR COMMUNITY)

Hi, this is (agent) from (brokerage).Summer is back! If you’re a fan of neighborhood festivals, July is your month.  Here’s a LINK from the (LOCAL NEWSPAPER/COMMUNITY WEBSITE) with a listing of every festival in our area for July.  Hope to see you at the cotton candy stand. Have a great summer.

SUBJECT LINE: AND THE WEINER IS…

Hi, this is (agent) from (brokerage).  I couldn’t pass up that subject line.  July 17th is National Hot Dog Day.  Lots of people knock hot dogs for having little nutritional value.  But, let’ be honest, who doesn’t love a good Chicago-style hot dog with a side of fries? If you’re a hot dog lover, here’s a LINK to the best hot dog joints in the area.  Heavy on the mustard please.

SUBJECT LINE: WEED BEFORE THEY SET SEEDS

Hi, this is (agent) from (brokerage). I don’t know about you, but I’m an avid gardener.  With July’s longer, warmer days, it’s easy to forget what you need to do to keep your garden looking great.  Such as, making sure you weed before your weeds set seeds.  Here’s a handy link to a few July gardening tips. https://eaquinn.com/july-landscaping-tips/

SUBJECT LINE: HERE’S THE SCOOP ON NATIONAL ICE CREAM DAY

Hi, this is (agent) from (brokerage). One of America’s most important holidays, at least for my family, is National Ice Cream Day on July 21st.  My kids and I play this game:  if you were stranded on a desert island and could have only one food, what would it be?  For me, hands down, it’s the Raspberry Chocolate Chip from ICE CREAM SHOP.  Here’s a LINK to best rated ice cream shops in the area.  Remember, one scoop is never enough.  Enjoy.