NOTE: To help get you prepared for 2021, we’re sharing this valuable post from December 2019.
January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to work on New Year’s Day while many other agents are away from their office can get your year off to the right start.
The challenge? Finding these expired listings and then deciding which are worth targeting can be a rather overwhelming and inefficient process. This is especially true if you want to get your hands on these listings before other savvy agents catch on to the fact that there’s money to be made in this underrated section of the market.
The good news is that with the right tools at your disposal — like Espresso Agent — you can close more deals in less time. With the tools and resources you need all built into one user-friendly environment, you can begin to tackle these leads first thing every morning.
Here’s how to make sure you’re ready.
Make Sure You’re Free on New Year’s Day
To be a successful real estate agent, you have to be willing to be available when other agents are not. The perks of this job is that you work for yourself, but that means putting the time in when others are taking time off. In order to prepare yourself for the biggest expired listings day of the year, the first step is to make sure you’re free on New Year’s Day.
Already have plans? No worries. The beauty of Espresso Agent is that you can access the software virtually anywhere. And, as the objective is to help you prospect leads that much faster — with 90% of those leads coming with a direct contact phone number — you’ll be back to enjoying your holiday in no time!
Read Up On Expired Listings
Okay. So, you’ve been let in on a little secret. Expired listings are an area of the real estate industry which often gets overlooked. But, most people need a good incentive to work on their day off, so it helps to familiarize yourself a little more with expired listings before deciding whether or not it’s worth the time and monetary investment.
Nearly 40% of expireds re-list with a different agent within 30 days.
Now that you know this, you’ll want to be there January 1st when thousands of these listings around the country will go back on the market. After all, New Year’s Day is the Black Friday for real estate agents, and you don’t even have to leave your home to take advantage of it. Of course, doing some more research about these types of listings and what motivates these sellers (hint: they’re already motivated) will help you understand the best ways to approach these leads.
Learn How to Utilize Your Resources Efficiently
So, prospecting expired listings on New Year’s Day is a good way to get ahead, and our proprietary lead generation platform is one way to make the process as smooth-sailing as possible. Yet, learning how to use a new software in a matter of days can feel a bit discouraging. Luckily, we offer the best-in-class customer service, including — but not limited to — free live support, an on-demand library, and live training sessions.
And, if you want to learn with like-minded agents, you can sign up for our Mastery Session webinars and learn from interviews with top agents. Even if you don’t have time to do it all on New Year’s Day, this information will keep you on top of your game throughout the year.
Otherwise, utilizing our services and features is rather straightforward. The easy-to-use CRM software will give you access to Expired Listing Leads, For Sale By Owner Leads, and a Neighborhood Search geo-farming service (additional fee required) all in one place, so you can spend time focusing on prospecting leads that are relevant and customized to your area.
Other features of Espresso Agents are:
- 90% of listings have phone numbers.
- Expired, FSBO and FRBO leads
- Neighborhood search
- A built-in dialer so you can contact agents directly.
- Ability to manage, sort, search, tag, create notes, cross out numbers, export, mail merge, and see street views, just to name a few options.
- Access to StoryTellr so you can create attractive video email campaigns.
Contact Leads and Follow Up
After you’ve gotten the hang of Espresso Agent (which should only take a few hours, if not less) you can begin contacting leads as they appear on January 1st. Experiment with different marketing strategies when reaching out to leads that are most likely to work with you. The more leads you secure now, the less you’ll have to stress to meet your annual sales goal later.
Of course, it’s important to remember that not every seller will be eager to work with you right away. Your job is to show them why they need you to help, which means that you may have to continue following up with these leads over the next several weeks or months.
In the meantime, don’t forget to be ready to check those listings on New Year’s Day.
The holidays may be coming to an end, but there’s still one more gift to grab. With a long list of expired and FSBO listings (and their direct contact information!) waiting for you, you can quickly prospect leads and start the new year off right. Best of all, Espresso Agent is having a great sale -. Learn more now!