Archive for January 2019

Write an Awesome Business Plan

Yogi Berra, legend of Major League Baseball, catcher, coach, and manager for teams including the New York Yankees, New York Mets, and Houston Astros, was as famous for his mangling of words as skills on the diamond but hit the nail on the head when he said: “If you don’t know where you are going,…

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Thriving Amid the Chaos

Nothing is more important to a successful career than keeping our eye on the prize and retaining focus. But in 2018, there are countless ways by which we can be easily distracted: smartphone apps, 24/7 cable news stations, the finger-in-the-electric socket that is politics, the ability to watch TV on our computers at all hours…

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Leveraging Social Media for More Leads

Let’s face it: Facebook is inescapable. Once a cutting-edge social network for the young and hip, it’s now considered a basic must-have for any business, with an estimated two billion monthly users. But, it’s not enough to simply have a page and to get ‘likes’ on it. For those in the real estate industry, Facebook…

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Why Failure Makes Us Stronger

Admit it, seeing the word “failure” in the title of a blog post makes you uncomfortable. Let’s not focus on the negative you might be thinking. That makes sense. After all, many, if not most highly driven and successful professionals operate on the motto made famous in the film Apollo 13: “Failure is not an…

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E-Mail Marketing: The Importance of Opt-In

Spam. Once it evoked images of kitschy, canned, spiced ham, but we all know what it means now: unwanted emails that clog our boxes and force us to delete daily or spend time unsubscribing. Of course, you think your e-mail campaigns are compelling but not everyone whose address you acquire is going to want to…

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