If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…

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For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…

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Customer Relation Management (CRM) systems may be THE most misunderstood tool in any real estate agent’s toolkit. From the mundane – they’re too expensive! – to the weird – conspiracy theory: you’re being spied on! – myths about these super-useful systems abound. We ’re here to bust the myths and give you a couple of…

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You’ve made it! You’re one of the select few real estate agents who put in the hours, worked the phones and used the right tools (yes, Espresso Agent for the really successful!!) to outperform your peers. You had the gift, that special (some might say fearless) quality that drove you to success. Your book of…

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