Having a website isn’t optional: to be considered a reputable broker, much less a successful one, it’s a must. But if you look at the variety of websites agents market, it can be confusing. How useful are client testimonials? How many pages should your site be? How easy is it for prospective clients to find…

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Artificial intelligence. The term conjures up images of scenes from “Mission Impossible” with its futuristic tone, but in fact, those of us with smartphones are already familiar with the technology. When Siri responds to our iPhone questions or Facebook shows us an ad for a product we just searched, we are using artificial intelligence (AI),…

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Admit it, seeing the word “failure” in the title of a blog post makes you uncomfortable. Let’s not focus on the negative you might be thinking. That makes sense. After all, many, if not most highly driven and successful professionals operate on the motto made famous in the film Apollo 13: “Failure is not an…

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Now it’s time for the fun stuff! The first five posts in this series were devoted to the stuff to which people pay little or no attention: business goals translated into marketing strategy, translated to communication strategy, translated to your brand idea, or the story you will tell prospects. An important aspect of this journey…

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Spam. Once it evoked images of kitschy, canned, spiced ham, but we all know what it means now: unwanted emails that clog our boxes and force us to delete daily or spend time unsubscribing. Of course, you think your e-mail campaigns are compelling but not everyone whose address you acquire is going to want to…

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